Wednesday Nov 13, 2024

096 | From Social Media Overload to Purposeful Marketing: A Journey with Katerina Kormas

Hey Friend!

If you're tired of feeling overwhelmed by the demands of social media and want to build a business that aligns with your true values, you’re going to love today’s episode. I sit down with Katerina Kormas, a certified mindset and confidence coach, and the host of the Fearless Female Entrepreneur podcast. We talk all about stepping away from the social media rat race and creating a marketing strategy that genuinely serves you and your business goals.

Katerina shares her powerful journey from being caught up in the endless cycle of content creation on social media to realizing what truly mattered to her. She walked away from the constant Instagram grind and found freedom in focusing on blogging, Pinterest, and content that has a long shelf life—content that continues to attract clients years later. We dive into the mindset shifts needed to let go of “what everyone else is doing” and lean into marketing that aligns with your heart and lifestyle.

If you’re feeling stuck in the constant churn of social media without seeing results, Katerina's story will resonate deeply with you. She talks about how she overcame the pressure to be everywhere online, and the freedom she found in doing things her way. If you’ve ever wondered whether you could succeed without being on Instagram every day, this episode will give you hope, and more importantly, a roadmap for how to do just that.

Katerina shares her exact strategy for stepping away from social media while still growing her business. You’ll hear about the tools she uses, the mindset shifts she embraced, and how she re-engaged her email list after shifting her focus from Instagram. If you’re tired of feeling like you’re missing out or burning out, this episode will help you redefine success on your own terms and build a marketing strategy that works for YOU—one that is sustainable and doesn’t compromise your peace of mind.

00:00 Introduction to the Interview
00:35 The Social Media Shift
02:38 Finding Clarity and Purpose
05:19 The Impact of Social Media on Self-Worth
06:40 Rediscovering Blogging and Long-Form Content
11:17 Balancing Business and Personal Life
16:31 Launching the Monthly Newsletter
20:22 Creating a Curated Magazine Experience
21:27 The Power of Journaling
23:00 Aligning with Your True Desires
25:19 Embracing Organic Growth
35:00 Beliefs for Entrepreneurial Success
38:17 Conclusion and Final Thoughts

Tools Mentioned: Google Calendar, ChatGPT, Rank IQ
Love today’s episode? Please share it with a friend who could use some encouragement in their marketing journey!

About Katerina Kormas:

Katerina has been a mindset and confidence coach for new and aspiring female entrepreneurs for the past 9 years, helping women overcome imposter syndrome, tap into their intuition, and build the confidence to pursue their business goals. Through personalized coaching, group programs, and practical tools, she guides women to make empowered decisions, align with their vision, and grow their businesses authentically. Her mission is to support women in becoming the leaders they are meant to be, with clarity, courage, and confidence."

She hosts The Fearless Female Entrepreneur Podcast as well as provides curated articles about life and business fulfillment in her monthly online magazine - The Journal.

Connect with Katerina Kormas on Instagram: @katerina.kormas
The Fearless Female Entrepreneur Podcast: Listen Here
katerinakormas.com

FREE Gift from our guest Katerina Kormas: BECOMING Quarterly Journal and Planner: https://katerinakormas.myflodesk.com/vhbzuv5sg4

LINKS:

Link to the blog post: https://misstask.com/social-media-burnout

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096 | From Social Media Overload to Purposeful Marketing: A Journey with Katerina Kormas

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